Check out this powerful Everlast boxing Advertisement with a great message and soundtrack that shows where the power truly lies.
Everlast is a 103 year old boxing brand that has served Greats like Ali, Robinson and even a young amateur named Mandela. As a brand, Everlast shares the same value as the sport of boxing – power means nothing without control. The ad plays on our emotions using an underdog storyline and dramatic music that takes us through a course of emotions ranging from depressing to fearful to heartwarming and inspiring.
Created by https://www.jwt.com
The commercial received a Bronze Loerie for TV & Film under 90 sec Award in 2011.