CGI / VFX Commercials

CHEESE MONSTER (HD) 3d CGI VFX Commercial for CNIEL by Mikros Image

Take a look at this superb creature animation and funny plot in this CGI commercial advert for cheese. Everyone craves it, even monsters from the sea.

Mikros Image completed the CG monster in the spot. Designed at first by Ruairi Robinson, Jordu Shell who was the lead creature designer on Avatar, an american artist, famous for his creature sculptures in feature films, took up the work. Based on the photos of the monster sculpture he made, Mikros image started CG modeling. The goal was to create a monster that was not too scary and could also have “human looks and behaviors”. References for texture and skin were mostly based on the feature film ”The Host” by Joon-ho Bong.

Olivier Mitonneau, CG Lead, explains : ” we had to give the creature a wet and glisty look as he was coming from water. As far as animation is concerned, it got pretty serious as we had 8 legs to set up and animate. The idea was to get the monster straight ouf of the water because he had smelled the cheese and that he wanted to eat it up and that he ate the woman by mistake before he reached out for the chesse”.

Client : CNIEL -Centre National Interprofessionnel de l’Economie Laitière
Agency : EURO RSCG – Creative Director : Christophe Coffre
Directeur : Ruairi Robinson
Production : Henry de Czar
Music : “The moon is shining for you” de Kouz Productions
Post-producer : Nathalie Delvigne

Mikros image
Head of VFX Studio : Julien Meesters
VFX Producer : Jean-Lin Roig
Executive VFX Producer : Pascal Giroux
CG Lead : Olivier Mitonneau
Flame Artist Lead : Stéphane Pivron
Flame Artist : Maria Gascoin
Modeling : Thomas Haas
Set up : Christophe Petit
Animation : Anne Chatelain, Marie Celaya, Mickaël Nauzin, Morgan Sagel
Texture : Vivien Testar
FX : William Untereiner
Tracking : Yvan Galtie
Shading : Benoît Holl
Lighting : Mathias Barday, Olivier Mitonneau, Benoît Holl
Compositing : Luc Martias, Mathias Barday, Olivier Lukaszczyk, Benoît Holl
Rotoscopy : Philippe Manuel, Cyril Gohier, Neels Castillon

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